nSight Presents eLearning Case Study as Part of Free Webinar on May 25

Burlington, Mass., May 10, 2011 – nSight Inc., a content development and communications services firm, will present a free eLearning webinar on May 25 at 2 p.m. ET. The session will present a business case study about how to strategize, develop, and implement a leading-edge eLearning initiative.

The webinar will explore how Madico, one of the world’s leading manufacturers of laminating and coating solutions, partnered with nSight to expand Madico University™, an extended enterprise eLearning program for the company’s various strategic partners. To register for the webinar, visit the event registration site.

“The success of Madico’s business is dependent upon the transfer of accurate and comprehensive product knowledge to their distributors and customers,” said Lee Stayton, nSight’s Vice President of eLearning Services. “In this webinar, participants will get to hear from the Madico team and learn from their unique challenges. This is an insider’s view on the thinking, decision making, and execution of an innovative eLearning initiative.”

Madico’s marketing and sales director, Tom Niziolek, and technical service engineer, Andy Hayes, will join Stayton on the webinar. The duo will discuss the company’s transition away from instructor-led training and paper-based product information, and how its online solution, Madico University, has made the company more profitable and competitive.

“Our rich and varied product offerings feature highly engineered, multilayer films for energy, safety, security, and architectural uses,” said Niziolek. “There are many applications – and audiences – that we needed to address as part of the development of Madico University. It was daunting at first, but the nSight team walked us through it, step-by-step, and we couldn’t be happier with the results. We hope that others can learn from our experiences.”

This webinar is intended for executive decision makers, training and development managers, interactive media specialists, product and marketing managers, and others who are tasked with developing, launching, and maintaining a corporate eLearning program — particularly in support of resellers, distributors, and other strategic partners.

In this webinar, participants will learn:

• The context: Madico’s business ecology and information challenges
• The strategy: The business rationale for developing Madico University, a comprehensive online product education program
• The development process: Madico’s decision to work with an outside vendor
• The value: The deeper synergy that Madico University brings to Madico’s business relationships
• The future: Madico’s extension of the program’s scope and objectives based on strong early buy-in and expanding needs

For information about the webinar and to register, visit http://www.nsightworks.com/webinar/madico-university-business-case-study-extended-enterprise-elearning.

To learn about nSight’s eLearning services, visit http://www.nsightworks.com/elearning/elearning-services.

To read Stayton’s eLearning posts on the Learning Unbound Blog, visit http://www.nsightworks.com/blog.

About Madico

Headquartered in Woburn, Mass., Madico® (www.madico.com) develops, manufactures, and markets technologically advanced laminates. They have been successfully doing so for more than a century. With an unrivaled commitment to quality of design, Madico continues to pioneer industry-first products and processes. Within its product line is the popular, technically-leading SafetyShield® security window film. The company is proud to be recognized by the Boston Globe as a “Top 100 Place to Work” in 2010.