nSight, Inc. Names 3D-PR Public Relations Agency of Record

BURLINGTON, MA.—January 7, 2002—nSight, Inc., a leader in print and interactive communications offering consulting, training, staffing, and project management services, has retained 3D-PR Inc., of Marlboro as its public relations agency of record, nSight Director of Marketing Dan Cote announced today.

3D-PR will create a comprehensive, ongoing public relations program for nSight, which will include media and analyst relations, case studies, speaking engagements, and special events. An immediate focus of the campaign will be the promotion of nSight's Edit Expresssm, a new service through which nSight editors will edit any print or online document quickly and affordably to ensure it is clear, compelling, and error-free.

"We chose 3D-PR because of our shared philosophy of treating each client like our only client," Cote said. "In addition, because nSight provides a wide range of communication services to the high-tech, financial service, education, and publishing markets, we wanted a public relations agency with a thorough understanding of our business and the complementary services provided by each department."

The scope of its work gives nSight a competitive advantage that can best be promoted through a public relations program, according to Cote. nSight provides a single source for all communications needs, ranging from locating job candidates with very specific technical communications skills to complete documentation services, including writing, illustration, design, and production of print manuals, online Help systems, interactive CD-ROMs, and other documents.

About nSight
nSight, Inc., of Burlington, Mass., is a leading print and interactive communications firm offering consulting, training, staffing, and project management services to companies, institutions, and non-profit organizations. Founded in 1982, nSight's editorial, creative, and technical services have been used by some of the world's leading companies, including Microsoft Press, EMC, IBM, Akamai Technologies, Compaq, Harvard Business School, Pearson Education, Fidelity Investments, and Ernst & Young. nSight's full-time staff of 40 is augmented by more than 5,000 freelance editorial, design, and technical professionals from the greater Boston area and other locations in the United States. Its newest service is Edit Expresssm, which provides everything from proofreading to significant rewriting of print and interactive documents quickly and affordably. For additional information, visit nSight's Web site at www.nSightWorks.com or the Edit Express Web site at www.EditExpress.com.

About 3D-PR
3D-PR Inc., a public relations agency based in Marlboro, Mass., is named for its proven marketing strategy: Define. Differentiate. Dominate. 3D-PR differentiates itself by retaining senior-level professionals who remain committed to each account at all times. 3D-PR primarily serves high tech, professional service, healthcare, and financial service clients. For additional information, visit 3D-PR's Web site at www.3D-PR.com.

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Arthur Sesnovich
3D-PR, Inc.
asesnovich@3D-PR.com
Tel: 978-568-8301

Dan Cote
nSight, Inc.
dcote@nSightWorks.com
Tel: 781-273-6300 x6320