Writing for Public Relations
(One-day workshop)
Date(s):
Aug 1 | Oct 2 | Oct 17 | Nov 7 | Dec 5
Instructor(s): Elinor Celuzza
Description
Capture the attention of the media through effective public relations writing. Through hands-on exercises and writing, we'll cover the elements and techniques of strong media relations writing. Examine what motivates the media to cover a story; understand why press releases are rejected; discover how to make your press releases stand out; explore the journalistic style of writing.
Intended Audience:
This workshop is for those individuals who are responsible for corporate press releases who would like to strengthen their public relations writing skills and develop attention-grabbing pitch letters.
Topics Include:
| |
- Lesson 1: Journalistic Style
- Lesson 2: Pre-writing Preparation
- Lesson 3: Understand the Press
- Lesson 4: Write Press Releases That Get Noticed
- Lesson 5: Develop High-Interest Trend and Feature Story Pitches
- Lesson 6: Write a Compelling Pitch Letter
- Lesson 7: Round Out the Story: Prepare a Backgrounder and Fact Sheet
- Lesson 8: Media Relations Resources
|
To learn more about nSight training programs and for assistance, please contact our Training department at 781-273-6300 or Training@nSightWorks.com.
|
