Design for Non-Designers
(One-day workshop)


Date(s): Sep 19 | Nov 19

Instructor(s): Gina Hagen

Description
Gain both competence and confidence necessary to become a vital participant in the design process. Through hands-on exercises, examples, and case studies, this workshop will reveal how design decisions are made, design direction is given, and how effective critiquing can bring out winning results. Examine how participants in the design process can work together to achieve top-selling products.

Intended Audience
This workshop is ideal for editorial, production, or marketing staff who would like to be able to contribute to design decisions based on substantive information about the design process.

This class is taught on PCs. All participants should have a working knowledge of MS Windows prior to attending class.

Topics Include:

  • Lesson 1: The Value of Diversity
    • Using a hands-on approach, discover the value of diverse backgrounds and approaches in the creative team


  • Lesson 2: Think Like a Designer: Speaking the Same Language is Empowering
    • Designer Jargon
    • The Design Process
    • Communication Tools


  • Lesson 3: Framing a Design
    • A hands-on exercise to demonstrate the power of descriptions and images, to help provide clear and powerful direction when communicating with the design team


  • Lesson 4: Crafting the Design Brief
    • Elements
    • Characteristics
    • Content


  • Lesson 5: Communication Styles
    • Discover your strengths and traits as a communicator and how they are a valuable piece the creative team puzzle


  • Lesson 6: Clearing a Path to Success
    • Design presentations
    • Design reviews
    • Suggestions for successful critiques


  • Lesson 7: Practice Makes Perfect
    • Using case studies, overcome design challenges and explore solutions


To learn more about nSight training programs and for assistance, please contact our Training department at 781-273-6300 or Training@nSightWorks.com.

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Download Fall 2007 Workshop Schedule


nSight is a Certified Provider member of the International Association for Continuing Education and Training (IACET)—a nonprofit association dedicated to quality continuing education and training programs. nSight is certified to offer continuing education credits (CEUs) to students who successfully complete its training workshops. One (1) CEU is equal to ten (10) contact hours. Learn more at www.IACET.org.

Each 1-day course offers .8 CEU. Each 2-day course offers 1.6 CEUs.

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