Creating a Web Writing Style Guide
(One-day workshop)

Description
This workshop provides an overview of good web writing and editing practices and the tools you'll need to help your organization use them effectively. The day includes a review of usability research and guidelines covering content development, readability, and use of visual images. Participants will discuss their organization's learning style and particular communications needs. At the end of the day, each participant will draft a plan to implement a Web Writing Style Guide designed to maximize the effectiveness of his or her organization's web site.

Intended Audience
This workshop is designed for communications professionals, web managers, online writers and editors, and those interested in creating effective and consistent Web sites.

This class is taught on PCs. All participants should have a working knowledge of MS Windows prior to attending class.

Topics Include:

• Lesson 1: What People Perceive on the Web
  • Eye tracking studies
  • Usability tips
  • Audience focus
  • Building trust


• Lesson 2: Guide for Readability
  • Stage documents
  • Microcontent
  • Hierarchy & emphasis
  • Sticky content


• Lesson 3: Imprinting Your Organization on the Web Site
  • Industry standards
  • Unique assets
  • Organizational customs


• Lesson 4: Guide for Content
  • Fundamentals
  • Text basics
  • Sentence patterns
  • Concision
  • Writing style
  • Accuracy & style


• Lesson 5: Guide for Visual and Multimedia
  • Photography
  • Use of graphics
  • Interactive and multimedia


• Lesson 6: Maintenance Standards
  • News and trigger pages
  • Evergreen pages
  • Good housekeeping


• Lesson 7: How to Implement a Guide
  • Process and training
  • Assets and liabilities in your organization
  • Write your own plan

To learn more about nSight training programs and for assistance, please contact our Training department at 781-273-6300 or Training@nSightWorks.com.

nSight is a Certified Provider member of the International Association for Continuing Education and Training (IACET)—a nonprofit association dedicated to quality continuing education and training programs. nSight is certified to offer continuing education credits (CEUs) to students who successfully complete its training workshops. One (1) CEU is equal to ten (10) contact hours. Learn more at www.IACET.org.

Each 1-day course offers .8 CEU. Each 2-day course offers 1.6 CEUs.