nSight Training - Workshops - Writing for Public Relations

Writing for Public Relations
(One-day workshop)

Date(s): Sep 14 | Oct 3 | Nov 15

Instructor(s): Elinor Celuzza

Description
Capture the attention of the media through effective public relations writing. Through hands-on exercises and writing, we'll cover the elements and techniques of strong media relations writing. Examine what motivates the media to cover a story; understand why press releases are rejected; discover how to make your press releases stand out; explore the journalistic style of writing.

Intended Audience
This workshop is for those individuals who are responsible for corporate press releases who would like to strengthen their public relations writing skills and develop attention-grabbing pitch letters.

Topics Include:

Lesson 1: Journalistic Style
Lesson 2: Pre-writing Preparation
Lesson 3: Understand the Press
Lesson 4: Write Press Releases That Get Noticed
Lesson 5: Develop High-Interest Trend and Feature Story Pitches
Lesson 6: Write a Compelling Pitch Letter
Lesson 7: Round Out the Story: Prepare a Backgrounder and Fact Sheet
Lesson 8: Media Relations Resources

To learn more about nSight training programs or for assistance, please contact our Training department at 781-273-6300 or Training@nSightWorks.com.

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Download Fall 2007 Workshop Schedule

nSight is a Certified Provider member of the International Association for Continuing Education and Training (IACET)—a nonprofit association dedicated to quality continuing education and training programs. nSight is certified to offer continuing education credits (CEUs) to students who successfully complete its training workshops. One (1) CEU is equal to ten (10) contact hours. Learn more at www.IACET.org.

Each 1-day course offers .8 CEU. Each 2-day course offers 1.6 CEUs.