Free Webinar: Madico “University”—A Business Case Study in Extended Enterprise eLearning

After struggling with the limits of delivering primarily instructor-led training and paper-based product information, nSight’s manufacturing client, Madico, has launched an exciting extended enterprise eLearning initiative that will take them to a more competitive and profitable level of involvement with their strategic partners.

eLearning Case Study Webinar

nSight presents a free Webinar on May 25, 2011 that will explore Madico’s real-world application of eLearning to the extended enterprise. The presentation will be hosted by Lee Stayton, nSight's Vice President of eLearning Services, with the participation of Tom Niziolek, Madico’s Marketing and Sales Director, and Andy Hayes, Madico’s Technical Service Engineer.

Madico is one of the world’s leading manufacturers of laminating and coating solutions. Their rich and varied product offerings feature highly engineered, multilayer films for energy, safety, security, and architectural uses.

The success of their business is dependent upon the transfer of accurate and comprehensive product knowledge to their distributors and customers. From needs analysis through product specification, installation, and service, Madico is committed to securing a strong ROI for their customers. Conducting effective and efficient product education ensures that the right films are being installed correctly for the right applications.

In this webinar, you will get an insider’s view of the thinking, decision making, and execution of a leading edge eLearning initiative. Specifically, you will hear about:

1. The Context: Madico’s business ecology and information challenges.
2. The Strategy: The business rationale for developing Madico University, a comprehensive online product education program.
3. The Development Process: Madico’s decision to work with an outside vendor.
4. The Value: The deeper synergy that Madico University brings to Madico’s business relationships.
5. The Future: Madico’s extension of the program’s scope and objectives based on strong early buy-in and expanding needs.

As you hear about the innovative ways in which Madico is meeting its learning needs, you will glean insights and ideas that can be applied to your own set of challenges.

This webinar is intended for executive decision makers, training and development managers, interactive media specialists, product and marketing managers, and others who are tasked with developing, launching, and maintaining a corporate eLearning program—particularly in support of resellers, distributors, and other strategic partners.

To Register

The free online session will be held May 25, from 2 to 3 p.m., ET. Register now to reserve your spot and obtain login information. 

About the Presenters

Lee Stayton – VP, eLearning Services, nSight, Inc.

Lee Stayton leads the eLearning Services division at nSight, which works with companies, institutions, associations, and training providers to develop digital, online, and mobile learning solutions that meet clients’ needs. With a focus on innovative technology and learning methods that produce quantifiable results, Stayton has more than 20 years of computer, interactive media, and eLearning experience. Prior to joining nSight in 2010, Stayton helped found and direct Artmedialab International, an interactive firm that develops sophisticated online education products for university-level physics and mathematics study. He also served as vice president of engineering at MediaMap, vice president of eProduct operations at LumaPath, production manager at VPG Integrated Media, and director of new media at Addison-Wesley Longman and Pearson Education. A Montana native and a Navy veteran, Stayton earned his bachelor of science degree from the University of Washington, Seattle, with a concentration in quantitative science. 

Tom Niziolek – Marketing & Sales Director, Madico, Inc.

Tom Niziolek leads the Business Development Group, Architectural for Madico Window Films, a division of Madico, Inc. With a  focus on strategic sales and marketing management, new product and business development, Tom has more than 9 years experience in the window film industry. He is on the Board of Directors of the International Window Film Association (IWFA), serving as President of the IWFA from 2005-2008 and European Window Film Association (EWFA), currently serving as Treasurer.  Prior to joining Madico in 2002, Tom was a Marketing Product Manager at Gerber Scientific Corporation in the Sign Making and Specialty Materials Aftermarkets Business Unit.  He also served as Product Manager, Imaging Media, at Rexam Graphics and Market Development Manager and Senior Research Chemist at James River Graphics.  Tom is a lifelong resident of Massachusetts, with a Masters in Business Administration from Western New England College and a Bachelor of Science in Chemistry from the University of Massachusetts, Amherst. 

Andy Hayes – Technical Service Engineer, Madico, Inc.

Andy Hayes is the Technical Service Engineer for the Window Films division of Madico, Inc.  Andy’s focus is on architectural films for residential and commercial buildings. He provides technical support across Madico’s product lines of solar control, safety, and automotive window films in the form of research & development, testing, consulting, and training. As Madico’s leader in building modeling and energy analysis, he has been one of the driving forces behind the Madico University project. He has degrees in physics and mechanical engineering.