We're pleased to bring you volume two of WordsWise, nSight's bi-monthly electronic newsletter. We cover the editorial, production, design, and marketing issues that you confront every day—or will soon. Check in regularly for tips, ideas, and lessons learned from our staff on the front lines of print and online publishing. In this issue, we will show you how to make your website content more visible on popular search engines and offer tips for better SEO writing; we will explore Flash CS4's new features and explain why they are worth learning now; and we will consider the evolving e-book and what it is capable of today. As always, we welcome your thoughts and encourage you to share them with us. We're here for you, whether you need advice or extra talent to make a project happen. Sincerely, Elizabeth A. St. Germain VP, Publishing and Editorial Services nSight, Inc. Building Today's e-Book The term e-book is routinely tossed about as if everyone knows exactly what an e-book is, but its definition changes almost daily with the latest internet technology or Web 2.0 trend. Today, e-books include the latest... SEO Writing for Maximum Content Visibility Search Engine Optimization (SEO) is a technical way to describe website marketing. To consider your Web marketing campaign successful you need to convert anonymous site visitors into identified potential customers. In order to convert a visitor... What's New in Flash Professional CS4 With Adobe shipping a new version of Flash with Creative Suite 4 (CS4) last month, your response might be one of exhaustion or frustration. "I just got up to speed with CS3!"...I have taken an in depth look at the shipping software... What's Your Greatest Publishing Challenge? Technology, the economy, and the education system puts constant pressure on the publishing industry. Take our quick survey to tell us your greatest publishing challenge—and we'll share the survey results in the next issue of WordsWise. Edwin Schlossberg on Writing "The skill of writing is to create a context in which other people can think." Word Origins: Where Did It Come From? con·text \'kän-?tekst\ [ME, weaving together of words, from L. contextus connection of words, coherence, from contexere to weave together, from com- + texere to weave] noun. 1: the parts of a discourse that surround a word or passage and can throw light on its meaning 2: the interrelated conditions in which something exists or occurs: environment, setting.